With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

Though creativity may be unequal among individuals, it is still accessible to everyone. Numerous techniques and tools can help one develop ideas, stimulate methods of thinking.., and create. The bases of a methodology linked with creativity are simple: Look at things differently,Research freely, without restrictions,Take time to experiment,Be conscious of the context in which you must express your creativity.This is the thought process of a creative person on an everyday basis.This book's exercises and projects will let you discover the creative, professional tools to open new perspectives and help you develop your creative potential...